the MADEFIRE x MAGICLEAP platform
Madefire has revolutionized the way stories are told by transforming a once static medium into an interactive experience. Witness moments that unfold dynamically in space around you. Surround yourself with your favorite characters, epic adventures, and experience the ultimate storytelling immersion in mixed reality.
Video produced for Madefire and Magic leap by R/GA
AN EXPERIENCE IN THE VIRTUAL
Technicolor Experience Center and Madefire Studios Present MONO Blackwater, an Experience in the Virtual.
MONO, the former assassin to the queen and legendary ape-man, returns from exile only to learn he has a daughter taken captive by the Fold — a shadowy syndicate from his past. As the cinematic story unfolds, you take control of MONO over two interactive games.
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FURY is an immersive concert experience, fusing the music of indie-pop band YASSOU and string composer Kristina Dutton. Created with dancers from two world-class ballet companies, San Francisco Ballet and Alonzo King LINES Ballet, this concert takes you on a musical journey inspired by the iconic movie, "Mad Max - Fury Road".
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True Friendship (#VerdaderoAmigo) is Coca-Cola’s campaign from Latin America inspiring the choices that activate unity, teamwork and happiness in young people by driving the message to choose to live #TrueFriendship.
I SEE FRIES
A craving for McDonald’s fries means you can’t stop thinking about them. A craving so strong you might start to See Fries everywhere.