COKER AWARDS.png

COCA-COLA#Truefriendship

True Friendship (#VerdaderoAmigo) is Coca-Cola’s campaign from Latin America inspiring the choices that activate unity, teamwork and happiness in young people by driving the message to choose to live #TrueFriendship. A true friend is the most valuable commodity available in a time where harsh words and actions are easily heard and nearly inescapable. Coca-Cola is seeking to enable the true connections that shape the way we are in its new campaign.Led by three short films (including Coca-Cola's first work focusing on teenage homosexuality in "THE SMS" (OVER 6.5 MILLION VIEWS) and over 100 other pieces of unique content. Directed by Academy Award Winner and LGBTQ activist Lance Dustin Black

 

‘THE SMS’ FILM

THE CROSSROADS CASE STUDY

‘THE UNEXPECTED’ FILM

‘THE RUMOR’ FILM