Coca-Cola, for most of us, has been a part of our childhood. It conjures feelings of happiness, memories of time spent with family and roadtrips with friends. Teens however weren't drinking Coke anymore. So how does an iconic product become relevant again?
The answer was personalisation. In this case taking something that people already loved and had an AFFINITY WITH, and making it about them. The campaign has now rolled out in over 70 countries AND IS LIVE TO THIS DAY. What started as an experiment in far away Australia is now Coca-Cola's most successful campaign ever.