METALLICA
CREATIVE LEAD & IMMERSIVE CREATIVE DIRECTOR
APPLE IMMERSIVE CONTENT VISION PRO
EMMY NOMINATED OUTSTANDING INNOVATION IN EMERGING MEDIA PROGRAMMING
METALLICA
CREATIVE LEAD & IMMERSIVE CREATIVE DIRECTOR
APPLE IMMERSIVE CONTENT VISION PRO
EMMY NOMINATED OUTSTANDING INNOVATION IN EMERGING MEDIA PROGRAMMING
The film moves between two visual worlds. Black and white gives the documentary its own space: the band in reflection, the art and philosophy beneath the performance. The language separates as the live performance transitions to color with the vibrancy of presence. Revisited throughout, THE striking intimacy and impossible perspective sharpen each other.
ONE SHOW, ONE CHANCE: NO PICKUPS, NO RESHOOTS, NO MARGIN FOR ERROR.
Planning began with 40 shows, studying the band’s habits and movements down to the second for every song. The camera beneath it was built for one purpose: a 1:1 recreation of the real world. Our focus was singular: translate the visceral energy of a Metallica performance with enough force, scale and immediacy that the experience became transportive, bringing the audience close enough to feel physically present with the band.
Everything was in service of the story, the access and the deepest intimacy we could offer fans. That meant going further than we had on any previous immersive production.Fourteen cameras were placed around Metallica’s circular stage, creating perspectives that had never existed before and putting the audience closer to the performance than a conventional concert film could allow.
ONE SHOW, ONE CHANCE: NO PICKUPS, NO RESHOOTS, NO MARGIN FOR ERROR.
Planning began with 40 shows, studying the band’s habits and movements down to the second for every song. The camera beneath it was built for one purpose: a 1:1 recreation of the real world. Our focus was singular: translate the visceral energy of a Metallica performance with enough force, scale and immediacy that the experience became transportive, bringing the audience close enough to feel physically present with the band.
Everything was in service of the story, the access and the deepest intimacy we could offer fans. That meant going further than we had on any previous immersive production.Fourteen cameras were placed around Metallica’s circular stage, creating perspectives that had never existed before and putting the audience closer to the performance than a conventional concert film could allow.
Every rig, every prototype, every hour of planning was built to disappear: technology receding into the experience until all that remains is the band and the fan, closer than they’ve ever been.
Every rig, every prototype, every hour of planning was built to disappear: technology receding into the experience until all that remains is the band and the fan, closer than they’ve ever been.
